Content: A key factor to success
By giving companies of all sizes the same exposure as large accounts, Internet opened new markets, rendering the online environment more complex and more competitive.
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CMS Architecture Neospark® |
Clear, pertinent and up to date content is now a key to sucess on the "Web", where the growing number of competing websites and demanding Internet users makes differentiation and loyalty more difficult.
Factors encouraging repeated visits to a website :
| Content quality |
75% |
| Easy navigation |
66% |
| Reduced loading times |
58% |
| Frequent updates |
54% |
| Special offers |
14% |
| Brand |
13% |
| Source: Forrester Research |
Because of the lack of tools adapted to the needs of businesses in the critical area of updating, Webspark developed applications destined to simplify and automate the conception/maintenance of electronic content process on any website.
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